brandondawson.org Drupal Website Developer and Consultant

Will it Blend?

I'm surprised this little internet gem missed my attention as long as it did.

Blendtec, a manufacturer of blenders for both the home and commercial markets, was faced with the need for a creative way of separating them from the competition.

So what did they do? Create a series of very catchy viral videos, featuring a humorously laconic host blending all sorts of crazy products, from iPods to light bulbs. The question is, "Will it Blend?"

The real question for webmasters is, is there some way you can adapt this tactic to your own purposes? With more than 56,000 inbound links, the Will it Blend? site proves that making people laugh is a most effective tactic for linkbaiting.