Murdoch vs. Google: Scapegoats and strategies
Rupert Murdoch claims that he’s opposing Google because it’s getting rich on his dime, despite the fact that his own websites go out of their way to point Google to the juiciest, most advertiser-friendly content.
Murdoch went so far as to claim that he intends to use this fact to attack Fair Use doctrine:
He also challenged the idea that Google and others could take just the headlines and opening lines from his papers’ stories, indicating that he would not tolerate even that.
“[They use] a doctrine called fair use, which we believe can be challenged in the courts and will bar it altogether,” he said.
And thus, that’s where the real strategy starts to emerge. Continue reading…


